This page features a selection of my work, where I've transformed complex digital products into user-friendly experiences. Each project demonstrates my data-driven, user-centered approach, from conducting in-depth user research to developing wireframes and high-fidelity prototypes. These case studies highlight how I balance design aesthetics with functionality to create intuitive interfaces that enhance usability and meet business goals. Explore the projects to see how I craft seamless, engaging user journeys across various platforms.