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MORE ABOUT ME...

After 7 years of thriving in digital marketing, where I mastered the art of capturing attention and driving engagement, I began to feel a growing curiosity about what happens after a user clicks. I wanted to understand the journey beyond the ad—the paths users take, the decisions they make, and how design influences their experience. This curiosity led me to explore UX design.

Transitioning from digital marketing to UX design felt like a natural evolution. My experience in crafting campaigns taught me the importance of understanding user behavior, and this insight has been invaluable in UX. In digital marketing, I learned to tell compelling stories, and now, I’m applying that skill to design experiences that resonate with users on a deeper level.

In UX, I found a new challenge—creating intuitive, seamless journeys that not only attract users but also keep them engaged. It’s about more than just getting clicks; it’s about ensuring every interaction is meaningful. This transition has allowed me to combine my marketing expertise with a new passion for design, enabling me to create holistic experiences that meet both business goals and user needs. Every day, I’m excited to build products that are not only functional but truly enjoyable to use.

Understanding Users, Crafting Experiences

My background in crafting compelling campaigns equipped me with deep insights into user behavior, which now guide my approach to design. I combine storytelling with intuitive design principles to create seamless, engaging experiences that resonate with users. This marketing expertise now guides my approach to UX design, where I blend storytelling with intuitive design to create seamless, engaging user experiences. By combining my marketing skills with a passion for user-centered design, I strive to develop products that are not only effective but also a pleasure to use.

Data-Informed Design, Human-Centered Approach

In my design process, I rely on data and analytics to shape decisions, ensuring that every interface is not only intuitive but also deeply aligned with user needs. By conducting thorough user research and engaging in iterative testing, I continuously refine designs to enhance usability and satisfaction. My commitment is to create experiences that resonate on a personal level with users while delivering measurable, impactful results. Each step in the process is carefully crafted to balance data-driven insights with a deep understanding of human behavior, ensuring that the final product is both effective and engaging.

Chrysan Tay
Chrysan Tay

MORE ABOUT ME...

Chrysan Tay

After 7 years of thriving in digital marketing, where I mastered the art of capturing attention and driving engagement, I began to feel a growing curiosity about what happens after a user clicks. I wanted to understand the journey beyond the ad—the paths users take, the decisions they make, and how design influences their experience. This curiosity led me to explore UX design.

Transitioning from digital marketing to UX design felt like a natural evolution. My experience in crafting campaigns taught me the importance of understanding user behavior, and this insight has been invaluable in UX. In digital marketing, I learned to tell compelling stories, and now, I’m applying that skill to design experiences that resonate with users on a deeper level.

In UX, I found a new challenge—creating intuitive, seamless journeys that not only attract users but also keep them engaged. It’s about more than just getting clicks; it’s about ensuring every interaction is meaningful. This transition has allowed me to combine my marketing expertise with a new passion for design, enabling me to create holistic experiences that meet both business goals and user needs. Every day, I’m excited to build products that are not only functional but truly enjoyable to use.

Chrysan Tay

Understanding Users, Crafting Experiences

My background in crafting compelling campaigns equipped me with deep insights into user behavior, which now guide my approach to design. I combine storytelling with intuitive design principles to create seamless, engaging experiences that resonate with users. This marketing expertise now guides my approach to UX design, where I blend storytelling with intuitive design to create seamless, engaging user experiences. By combining my marketing skills with a passion for user-centered design, I strive to develop products that are not only effective but also a pleasure to use.

Chrysan Tay

Data-Informed Design,
Human-Centered Approach

In my design process, I rely on data and analytics to shape decisions, ensuring that every interface is not only intuitive but also deeply aligned with user needs. By conducting thorough user research and engaging in iterative testing, I continuously refine designs to enhance usability and satisfaction. My commitment is to create experiences that resonate on a personal level with users while delivering measurable, impactful results. Each step in the process is carefully crafted to balance data-driven insights with a deep understanding of human behavior, ensuring that the final product is both effective and engaging.

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